CURATED CONTENT
FOR SMALL BUSINESSES 

I work with small, local businesses across the United States to build brand awareness, grow an engaged audience, and help customers find their products and services.

CPG Photography and Content Creation

 Macy's Wine Shop Campaign

Milton's Craft Bakers Campaign

Natalie's Juice Company Campaign

Local Businesses Photography and Content Creation

Hungry Pants

Bronx House Port Orange

Bulla Gastrobar

Bilingual Copywriting in English and Spanish 

Partnership with the Brennan Center to promote civic engagement among Latino communities by encouraging voter participation.

Instagram Reels

Content partnership with Georgia 
Recipe Reel
Recipe Reel

“A large social-media presence is important because it’s one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.”
​– Guy Kawasaki, Chief Evangelist, Canva

Currently At: The Institute of Internal Auditors

• Currently heading the Social Media Department, overseeing SOPs, analytics, and policies.
• Driving a global social media strategy with impressive results: 16% in LinkedIn clicks, 15% new followers on LinkedIn, and a 1.4% increase in X followers.
• Managing The IIA LinkedIn Global Group (206,151+ members) and providing weekly content recommendations for the CEO on LinkedIn, resulting in a remarkable 76% YoY increase in the CEO's followers.
• Launching and managing a new Instagram account @iiaglobal, creating content, video production, and implementing streamlined procedures.

LinkedIn & Twitter: Expert Copy and Content Creation

International Women's Day LinkedIn Social Campaign-6% ER
International Women's Day X Social Campaign- 2% ER

​Tri-Platform Promo: Instagram Launch

-Achieved a remarkable 47% growth in Instagram followers within the first month, pre-official launch, thanks to impactful social media promotional campaigns.

Coming Soon! LinkedIn/Twitter - 6% LI ER, 4% X ER
2 More Days To Go. LinkedIn/Twitter- 3% LI ER, 5% X EG
 Instagram has Launched! LinkedIn/Twitter/Instagram campaign-LI 5% ER, X 7% ER, IG 21% ER

Launched and managing new Instagram account @iiaglobal

  • ​​27% increase in total followers accompanied by enhanced impressions, reach, and profile views. The ' We are Internal Auditors' reached 10.2k views, and a notable 40% increase in external link taps within the first month of launching the account.
Take a Look

CORKSCREW MARKET

Instagram Makeover: Creating a Cohesive Brand Look

Feed Before 
LinkedIn Post Sample
Feed After
Facebook Post Sample

In Just 3 Months! October 2022-December 2022
​

  • Increased website traffic through Instagram by 61.3%, Facebook by 25%, and LinkedIn by 14%
  • Grew Facebook post reach 11.2k (79%) in the first two months
  • Implemented Content Scheduling, Weekly Analytics, Hashtag Research, a Social Media Strategy, and an Influencer Reach Out Program​

Instagram Reels

TESTIMONIALS

POLARIS BRAND PROMOTIONS

Content

Strategized organic content to recruit brand ambassadors