CURATED CONTENT
FOR SMALL BUSINESSES 

I work with small, local businesses, and nonprofits across the United States to build brand awareness, grow an engaged audience, and help customers find their products and services.

CPG Photography and Content Creation

 Macy's Wine Shop Campaign

Milton's Craft Bakers Campaign

Natalie's Juice Company Campaign

Local Businesses Photography and Content Creation

Hungry Pants

Bronx House Port Orange

Bulla Gastrobar

Instagram Collaboration Campaigns

Bilingual Copywriting in English and Spanish 

Partnership with the Brennan Center to promote civic engagement among Latino communities by encouraging voter participation.

Instagram Reels

Content partnership with Georgia 
Recipe Reel
Recipe Reel
• Built and led the Social Media Department, establishing SOPs, best practices, and analytics for strategic growth.
• Executed a global social media strategy, boosting LinkedIn clicks by 16% and followers by 15%, while launching a new Instagram account to enhance brand reach. 
• Managed the IIA LinkedIn Global Group (206,151+ members), delivering data reports and content reviews for the CEO, resulting in a 76% YoY increase in CEO followers. 

LinkedIn & Twitter: Expert Copy and Content Creation

International Women's Day LinkedIn Social Campaign-6% ER
International Women's Day X Social Campaign- 2% ER

​Tri-Platform Promo: Instagram Launch

-Achieved a remarkable 47% growth in Instagram followers within the first month, pre-official launch, thanks to impactful social media promotional campaigns.

Coming Soon! LinkedIn/Twitter - 6% LI ER, 4% X ER
2 More Days To Go. LinkedIn/Twitter- 3% LI ER, 5% X EG
 Instagram has Launched! LinkedIn/Twitter/Instagram campaign-LI 5% ER, X 7% ER, IG 21% ER

Launched and managed new Instagram account @iiaglobal

  • ​​27% increase in total followers accompanied by enhanced impressions, reach, and profile views. The ' We are Internal Auditors' reached 10.2k views, and a notable 40% increase in external link taps within the first month of launching the account.
Take a Look

Instagram Makeover: Creating a Cohesive Brand Look

Feed Before 
LinkedIn Post Sample
Feed After
Facebook Post Sample

In Just 3 Months! October 2022-December 2022
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  • Increased website traffic through Instagram by 61.3%, Facebook by 25%, and LinkedIn by 14%
  • Grew Facebook post reach 11.2k (79%) in the first two months
  • Implemented Content Scheduling, Weekly Analytics, Hashtag Research, a Social Media Strategy, and an Influencer Reach Out Program​

Instagram Reels

Testimonials

Strategized Organic Content to Recruit Brand Ambassadors

Bringing Hospitality, Sales, and Event Expertise to Your Business

I specialize in events, trade shows, and brand ambassador work, with a strong background in sales management, booking, and client engagement.

• Managed 100+ Marriott properties, retained 15+ repeat clients, and consistently exceeded quarterly sales goals of $300K-$400K.
​• Negotiated contracts for room blocks and event space, skillfully adapting to pandemic-related changes.
​ • Consecutively awarded "Top Booker" for three months in U.S. Southeastern Region.
•Generated 10+ leads per day using effective sales techniques such as cold calling 
• Maintained four consecutive months of 100% Mystery Shopper scores
• Played role as Manager on Duty, and assisted with training 3 employees
• Introduced a peer coaching program for the guest service department