GABRIELA MARTINEZ
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Event & Sales Production
Freelance Experience
Social Media Management

Bringing Hospitality, Sales, and Event Expertise to Your Business

I specialize in events, trade shows, and brand ambassador work, with a strong background in sales management, booking, and client engagement.


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• Drive outreach for 11 clinics, leading monthly community events and partnerships that consistently boost senior membership and retention.
• Plan and manage 8–10 events per month—health expos, workshops, and presentations—handling budgets, vendor coordination, and ROI reporting.
• Collaborate with marketing to create compliant, targeted campaigns aligned with CMS guidelines and local healthcare trends.

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• Managed 100+ Marriott properties, retained 15+ repeat clients, and consistently exceeded quarterly sales goals of $300K-$400K.
​• Negotiated contracts for room blocks and event space, skillfully adapting to pandemic-related changes.
​ • Consecutively awarded "Top Booker" for three months in U.S. Southeastern Region.


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  • Generated 10+ leads per day using effective sales techniques such as cold calling 
  • Maintained four consecutive months of 100% Mystery Shopper scores
  • Played role as Manager on Duty, and assisted with training 3 employees
  • Introduced a peer coaching program for the guest service department

CURATED CONTENT
FOR SMALL BUSINESSES 

I work with small, local businesses, and nonprofits across the United States to build brand awareness, grow an engaged audience, and help customers find their products and services.

CPG Photography and Content Creation

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 Macy's Wine Shop Campaign

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Milton's Craft Bakers Campaign

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Natalie's Juice Company Campaign

Local Businesses Photography and Content Creation

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Hungry Pants

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Bronx House Port Orange

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Bulla Gastrobar


Instagram Collaboration Campaigns

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Bilingual Copywriting in English and Spanish 

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Partnership with the Brennan Center to promote civic engagement among Latino communities by encouraging voter participation.

Instagram Reels

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Content partnership with Georgia 
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• Built and led the Social Media Department, establishing SOPs, best practices, and analytics for strategic growth.
• Executed a global social media strategy, boosting LinkedIn clicks by 16% and followers by 15%, while launching a new Instagram account to enhance brand reach. 
• Managed the IIA LinkedIn Global Group (206,151+ members), delivering data reports and content reviews for the CEO, resulting in a 76% YoY increase in CEO followers. 

LinkedIn & Twitter: Expert Copy and Content Creation

International Women's Day LinkedIn Social Campaign-6% ER
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International Women's Day X Social Campaign- 2% ER
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​Tri-Platform Promo: Instagram Launch

-Achieved a remarkable 47% growth in Instagram followers within the first month, pre-official launch, thanks to impactful social media promotional campaigns.

Coming Soon! LinkedIn/Twitter - 6% LI ER, 4% X ER
2 More Days To Go. LinkedIn/Twitter- 3% LI ER, 5% X EG
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 Instagram has Launched! LinkedIn/Twitter/Instagram campaign-LI 5% ER, X 7% ER, IG 21% ER
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Launched and managed new Instagram account @iiaglobal

  • ​​27% increase in total followers accompanied by enhanced impressions, reach, and profile views. The ' We are Internal Auditors' reached 10.2k views, and a notable 40% increase in external link taps within the first month of launching the account.
Take a Look
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Instagram Makeover: Creating a Cohesive Brand Look

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LinkedIn Post Sample
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Facebook Post Sample
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In Just 3 Months! October 2022-December 2022

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  • Increased website traffic through Instagram by 61.3%, Facebook by 25%, and LinkedIn by 14%
  • Grew Facebook post reach 11.2k (79%) in the first two months
  • Implemented Content Scheduling, Weekly Analytics, Hashtag Research, a Social Media Strategy, and an Influencer Reach Out Program​

Instagram Reels

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Testimonials

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Strategized Organic Content to Recruit Brand Ambassadors


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Work With Me!

Gabriela I. Martinez

Orlando, FL
  • Home
  • Work
  • Resume
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